Use Forrister Technograhic Data to analyze your users
Trust me when I say "it’s all about users tech-behavior" and not your tools (Ajax, functionality, etc). Actually, sometimes unnecessary tools can ruins users experience.
Well, if you are not sure what’s your users behavior like then maybe you should try Forrester Technographic Data analysis.
Here is a better explanation of what social technographics is (quote from the site):
Companies often approach Social Computing as a list of technologies to be deployed as needed — a blog here, a podcast there — to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. You can use the tool on this page to get started.
Forrester’s Social Technographics® classifies consumers into six overlapping levels of participation (see a presentation, 8 slides). Based on our survey data we can see how participation varies among different groups of consumers, globally.
Want to profile your customers? We’ve asked about hundreds of brands and behaviors — customers of specific retailers and car owners by brand, for example. Work with us to profile your customer based, then develop a social technology strategy.
And now you can use their free data tool to give you indepth analysis of your users behavior.
How to access Forrester Technographic Data:
First, understand that Social Technographics classifies people according to how they use social technologies, read these 8 slides.
Next, go to the profile tool, and experiment with many of the drop downs and toggles.
Then, you can determine which social media tools to use, based upon understand those you are trying to reach. It’s always dangerous to build your house starting with a hammer (tools), first, figure out who you’re building it for, then build a plan.
Data comes from the following surveys:
US: Forrester’s North American Social Technographics Online Survey, Q2 2007, 10,010 respondents.
Europe: Forrester’s European Technographics Benchmark Survey, Q2 2007, 24,808 respondents.
Asia Pacific: Forrester’s Asia Pacific Technographics Survey, Q1 2007, 6,530 respondents.
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Morad Rayyan is IT professional specialized in New Media development and has special interest in networking "routing" as well as programming.
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