Google AdWords on TV!
Yep, you got that right. Google AdWords just made a huge announcement in regards of TV advertisment. Apparently, now you can place Ads on any TV channel you want.
Well, first, you choose your target audience; then, you choose the networks, dayparts, and specific programs you want your ad to run on. Finally, you choose the cost-per-thousand impressions you’re willing to pay; and you actually pay after your ad airs on TV.
Cool, huh?
Of course, to place an ad on TV; you first need to have a TV ad; however, Google’s Ad Creation Marketplace provides you with the tools to connect with pros who will provide scripting, copywriting, editing, production and voiceovers for your ad.
Still not clear of how things work? Well, Google now provides anyone with a credit card and an internet connection to create a television commercial and monitor the success of their campaign using a simple online tool. Touche!
Now, is this going to be a successful move? or fail like how it did with Radio Advertisement?
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Morad Rayyan is IT professional specialized in New Media development and has special interest in networking "routing" as well as programming.
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